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Campari Celebrates Hear of Asia Bar Scene with "Tailored for the Bartender" - Custom Jackets for Asia 50 Best Bar Winners

  • Aug 7, 2025
  • 3 min read

Custom jackets for the representatives of every bar in the 1–50 list — plus Campari One To Watch Award honouree Workshop14 — rolling out across 14 markets in Asia.



Following the Asia’s 50 Best Bars 2025 ceremony in Macau on 7 August 2025, Campari extended its heartfelt congratulations to every bar recognized on that year’s list. In a dedicated tribute to the creativity, resilience, and passion that defined the region's vibrant cocktail culture, Campari introduced “Tailored for The Bartender”—described as a personal gesture from the heart of Campari to the heart of the bartender.


The initiative honored the individuals whose vision and artistry breathed life into Asia’s most celebrated venues. Through this program, Campari collaborated with representatives from every bar ranked 1–50, alongside the winner of the Campari One To Watch Award, to design and craft bespoke bar jackets. Each jacket was co-created with the bartender and a local tailoring partner, ensuring the final garment reflected the soul of their specific bar while performing beautifully within the fast-paced energy of professional service.


Among the industry leaders who received custom jackets were:

  • Jay Khan, Co-Founder and Head Mixologist at COA (Hong Kong)

  • Supawit “Palm” Muttarattana of Dry Wave (Bangkok)

  • Keith Motsi of VIRTÙ at Four Seasons Hotel Tokyo at Otemachi

  • Andrew Ho of Hope & Sesame (Guangzhou)

  • Joash Conceicao of Offtrack (Singapore)


Over the following months, Campari documented these tailoring journeys across 14 markets in a series of short videos and portraits. These sessions captured the fittings, design choices, and the unique stories behind each jacket, which were then shared across Campari’s digital platforms and through regional partners.


Spotlight: Campari One To Watch Award – Workshop14, Hanoi


A special highlight of the program was Workshop14, located in Hanoi. Ranked No. 83 on the 51–100 extended list, Workshop14 was named the Campari One To Watch Award winner, an honor selected by the Asia’s 50 Best Bars Academy for an emerging bar poised to break into the top 50. Overlooking Hanoi’s West Lake, Workshop14 blended modern technique with native Vietnamese ingredients in a space where traditional craftsmanship met contemporary design. Its inclusion in “Tailored for The Bartender” underscored Campari’s commitment to supporting rising talent across the region.


Asia’s 50 Best Bars 2025 Highlights


The 2025 rankings saw Bar Leone (Hong Kong) crowned The Best Bar in Asia for the second consecutive year. The full list spanned 20 destinations and included 20 new entries, reflecting the incredible dynamism and growth of the Asian bar scene at the time.


About Campari Group

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super‑premium brands, spanning global, regional and local priorities. Its local priorities include Campari, Campari Negroni, Aperol, Bulldog Gin, Courvoisier Cognac, Bisquit & Dubouché Cognac, The Glen Grant Scotch Whisky, Wild Turkey Bourbon, SKYY Vodka, Espolon Tequila, Montelobos Mezcal, Appleton Estate, Lallier Champagne and Grand Marnier.


The Group was founded in 1860 and today is the sixth‑largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations, with leading positions in Europe and the Americas.


The public relations and media buy for this campaign were managed by The Foundry Asia.



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