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Press & media.
We are
The Foundry.
We put your brand into the right conversations.
Born in 2023 and anchored in Hong Kong, Singapore and Bangkok, The Foundry is a forward-thinking, culture-led agency fluent in creative and strategic communications. We work with hospitality, lifestyle and consumer brands, and with the people and places shaping culture across Asia. Small enough to care and connected enough to open doors, we build campaigns with an insider's feel for hospitality and a storyteller's instinct for what gets people talking.
Our team grew up inside hotel groups, restaurant groups, media houses and the drinks trade. That's where we learned to read a room, look after people and earn the trust of the editors, creators, artists and tastemakers who shape Asia's culture. Now we put all of it to work for our clients.
We give people a reason to show up.
Our team.
HONG KONG. SINGAPORE. BANGKOK.
Strategists, writers and former in-house marketers from hotels, restaurant groups, media and the drinks trade.
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Ian Fan
Hong Kong / Regional
Director of Brand & Communications
Previously Senior Creative Content Manager at Hindsight Creative, and with FOX Networks Group Asia, where he ran regional social channels and brand partnerships with Clockenflap and Wonderfruit.
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Marius Gamser
Hong Kong / Regional
Head of Projects & Strategy
Previously Director of Marketing at Mondrian Hong Kong, Head of Digital Marketing for Pirata Group’s 20 venues, and in marketing and communications roles at Eaton HK and Ovolo Hotels.
Henry Stonham
Bangkok / Regional
Head of Partnerships & Business Development
Co-founder of Singapore Cocktail Crossover. Previously led sales for Bar Convent Singapore for five years, connecting global drinks brands with the Asian bar trade, after more than a decade in international events.
Joe Chau
Singapore / Regional
Head of Brand & Communications
More than 15 years leading hotel communications. Previously Director of PR & Marketing at Kempinski Hotels, Director of Marketing Communications at Marriott International, and Director of Communications at Shangri-La, with earlier roles at IHG and Starwood.
Sharon Yim
Hong Kong
Senior Brand & Communications Manager
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Janell Ang
Singapore
Senior Brand & Communications Manager
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Isabelle Ricotta
Hong Kong / Regional
Assistant Brand & Communications Manager
Kiran Pillai
Singapore
Senior Communications Executive
Proddy Sukcharoen
Bangkok
Senior Brand & Communications Executive
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Jaycee Kwok
Hong Kong
Creative Designer
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Kay Widjaja
Hong Kong
Senior Office Manager
Nalcy Kongsmut
Bangkok
Office Manager
Our founder.
Germaine Woon
Founder & Managing Director
Born and raised in the bustling city of Hong Kong and now based in Bangkok, Germaine has spent the last decade building a distinguished career in hospitality marketing, driven by a deep-rooted passion for food, drink, and culture. Her experience spans an impressive portfolio of internationally acclaimed brands across MICHELIN, luxury hotels, restaurants, bars, nightlife, entertainment, and FMCG.Throughout her career, she has led, managed, and mentored large, multicultural teams of in-house marketers, creatives, and communications professionals, shaping commercially driven and culturally relevant campaigns.
Germaine’s expertise and curiosity have brought her to Singapore, where she led commercial marketing and PR for a portfolio of World’s 50 Best restaurants, chef-led experiences (including Central, NARISAWA, Le Du and Indian Accent), and large-scale music events.