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Press & media.
We are
The Foundry.
The new kid on the block.
Anchored in Hong Kong & Singapore, we’re a value-led marketing & communications agency fuelled by creativity and passion for all things food, drink and culture across Asia.
With a trusted network of like-minded F&B partners, we blend commercial strategy, creative storytelling, and cultural insight to help brands move with clarity and connect with purpose. From PR and social media to influencer campaigns and brand experiences, our work is designed to make brands more relevant, more loved, and impossible to ignore — online and IRL.
Our team.
We are a dynamic team of brand strategists, storytellers, and cultural experts, with deep experience in F&B and hospitality across Asia.
Ian Fan
Hong Kong/ Regional
Director of Brand & Communications
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Marius Gamser
Hong Kong / Regional
Head of Projects & Strategy
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Henry Stonham
Bangkok/ Regional
Head of Partnerships & Business Development
Mira Stoehr
Hong Kong
Senior Marketing & Communications Manager
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Sharon Yim
Hong Kong
Senior Brand & Communications Manager
Janell Ang
Singapore
Senior Brand & Communications Manager
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Isabelle Ricotta
Kuala Lumpur/ Regional
Senior Brands & Communications Executive
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Kiran Pillai
Singapore
Senior Communications Executive
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Sumeya Ahbabovic
Singapore
Marketing & Communications Executive
Kay Widjaja
Hong Kong
Office Manager
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Olivia Zhang
Hong Kong
Chinese Social Media Strategist
Our founder.
Germaine Woon
Founder & Managing Director
Born and raised in the bustling city of Hong Kong and now based in Singapore, Germaine has spent the last decade building a distinguished career in hospitality marketing, driven by a deep-rooted passion for food, drink, and culture. Her experience spans an impressive portfolio of internationally acclaimed brands across MICHELIN, luxury hotels, restaurants, bars, nightlife, entertainment, and FMCG.Throughout her career, she has led, managed, and mentored large, multicultural teams of in-house marketers, creatives, and communications professionals, shaping commercially driven and culturally relevant campaigns.
Germaine’s expertise and curiosity have brought her to Singapore, where she led commercial marketing and PR for a portfolio of World’s 50 Best restaurants, chef-led experiences (including Central, NARISAWA, Le Du and Indian Accent), and large-scale music events.