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Press & media.
We are
The Foundry.
The new kid on the block.
Anchored in Hong Kong, Singapore & Shanghai, we’re a value-led marketing & communications agency fuelled by creativity and passion for all things food, drink and culture across Asia.
With a trusted network of like-minded F&B partners, we blend commercial strategy, creative storytelling, and cultural insight to help brands move with clarity and connect with purpose. From PR and social media to influencer campaigns and brand experiences, our work is designed to make brands more relevant, more loved, and impossible to ignore — online and IRL.
Our team.
We are a dynamic team of brand strategists, storytellers, and cultural experts, with deep experience in F&B and hospitality across Asia.
Ian Fan
Hong Kong
Head of Branding & Communications
Mira Stoehr
Hong Kong
Senior Marketing & Communications Manager
Marius Gamser
Hong Kong
Project Lead
Sophie Steiner
Shanghai
Senior Branding & Communications Manager,
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Janell Ang
Singapore
Senior Marketing & Public Relations Manager
Sumeya Ahbabovic
Singapore
Associate Marketing & Public Relations Executive
Isabelle Ricotta
Kuala Lumpur
Associate Marketing Executive
Emiri Sasaki
Tokyo
Marketing Coordinator
Kay Widjaja
Hong Kong
Office Manager
Our founder.
Germaine Woon
Founder & Managing Director
Born and bred in the bustling city of Hong Kong and now based in Singapore, Germaine has an insatiable passion for all things food and drink where she has spent the last decade carving out a successful career in hospitality marketing. Her extensive expertise has seen her spearhead an impressive portfolio of internationally acclaimed brands ranging from MICHELIN, nightlife, FMCG, luxury hotels and over 100 restaurants and bars. Throughout her career, she has managed and mentored over 20 in-house / agency marketers, creatives and communications.
Germaine's expertise and curiosity has landed her in Singapore where she led the commercial marketing and PR for a portfolio of World 50 Best restaurants, chef experiences and large-scale music events.