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NEGRONI WEEK RETURNS TO CELEBRATE THE TIMELESS BOND BETWEEN CAMPARI AND THE ICONIC COCKTAIL
Campari brings the world’s most celebrated bartenders to Asia Pacific for the 14th annual #NegroniWeek, taking place from 21st to 27th September 2026, with proceeds from participating venues going to charitable partner Slow Food.
Campari, Italy’s iconic red apéritif, and Imbibe Magazine join forces again for the 2026 edition of Negroni Week, running from 21st to 27th September 2026 and featuring a global series of events in bars and restaurants supporting charitable partner Slow Food. Across Asia Pacific, the 14th edition will be marked by the most extensive programme of international guest shifts the region has staged to date, bringing bartenders from London, Edinburgh and from across Asia behind the bar in 18 venues in Mainland China, Hong Kong, Macau, Thailand, Vietnam, Singapore, Malaysia, Indonesia and the Philippines.
Campari is bringing that talent to the region through a programme of guest shifts, collaborations and exclusive events, with acclaimed bartenders from globally recognised bars bringing their creativity, craftsmanship and passion for the iconic Negroni to venues across Asia Pacific. Campari is hosting Alex Kratena and Monica Berg of Tayēr + Elementary, Giorgio Bargiani of The Connaught Bar, Iain McPherson of Panda & Sons and Erik Lorincz of Kwānt London, appearing alongside the bartenders shaping Asia’s own cocktail scene, from Guangzhou and Shanghai to Jakarta, Bangkok and Singapore.
From award-winning cocktail destinations to rising stars shaping the future of hospitality, these bartenders represent the spirit of Negroni Week: connection, creativity and community.
In 2025, almost 15,000 bars and restaurants across more than 90 countries participated in Negroni Week, helping raise a combined $700,000 that has supported educational scholarships and community-based projects around the world. For Negroni Week 2026, the Negroni Week Fund will continue to be distributed by Slow Food to directly support the hospitality community in helping preserve cultural and biological diversity, promoting food and beverage education with knowledge exchange, and fostering equity and wellness.
Celebrating mixology culture across bar and restaurant partners, Campari has further extended its commitment to supporting Negroni Week’s charitable goals by inspiring bartenders and consumers to craft their own stories around the red heart of the world’s best-selling classic cocktail.
MAINLAND CHINA
Mainland China carries the widest spread of guest shifts in the region, with four cities hosting visiting talent from London, Singapore and Jakarta across the week. It follows a landmark year for the market, with Guangzhou’s Hope & Sesame named The Best Bar in Asia 2026 and Shanghai’s Pony Up entering The 50 Best Bars Asia at No. 19. Pony Up also sends one of its own out on the road, with Campari Red Hands APAC Champion 2025 Cris Song travelling to Ho Chi Minh City.
Chengdu, 21 September: Nicholas Ansel Liawinata, Senior Manager of Carrots Bar, Jakarta, No. 21 in The 50 Best Bars Asia 2026, opens the regional programme with a guest shift at Odyssey.
Shanghai, 22 September: Joash Conceicao, Bar Manager of Offtrack, Singapore, No. 16 in The 50 Best Bars Asia 2026, takes over Mishang PRADA Rongzhai.
Shanghai, 24 September: Monica Berg, co-founder of Tayēr + Elementary, London, No. 5 in The 50 Best Bars 2025, takes over Bar Leone Shanghai, the mainland outpost of the Hong Kong bar named The Best Bar 2025 and No. 3 in The 50 Best Bar Asia 2026.
Guangzhou, 26 September: Monica Berg continues to Hope & Sesame, No. 1 in The 50 Best Bars Asia 2026 and named both The Best Bar in Asia and The Best Bar in Mainland China, and No. 29 in The 50 Best Bars 2025.
From left to right: Nicholas Ansel Liawinata (Carrots Bar), Joash Conceicao (Offtrack), Monica Berg ( Tayēr + Elementary)
About Tayēr + Elementary (London, UK)
Two of the most influential figures in modern cocktail culture are heading to Asia for Negroni Week. Alex Kratena and Monica Berg, co-founders of Tayēr + Elementary, No. 5 in The World’s 50 Best Bars 2025, bring their groundbreaking approach to hospitality, cocktail innovation and contemporary bar culture to a series of exclusive guest shifts across the region. Renowned for redefining the modern cocktail experience, the bar entered the global ranking at No. 5 as the highest new entry of 2021 and climbed to No. 2 the following year, inspiring bartenders worldwide through its creativity, precision and relentless pursuit of excellence.
MACAU
Macau, 24 September: Joash Conceicao of Offtrack, Singapore, No. 16 in The 50 Best Bars Asia 2026, makes a second Greater China appearance at Pony & Plume, Capella at Galaxy, Macao
About Offtrack (Singapore)
One of Singapore’s most exciting cocktail destinations, Offtrack, No. 16 in The 50 Best Bars Asia 2026, has built a loyal following through its playful approach to drinks, music and culture. At the helm is Joash Conceicao, Bar Manager, whose creative style and hospitality-first philosophy have helped establish the venue as one of Asia’s most respected modern bars. Known for pushing boundaries while remaining approachable, Joash and the Offtrack team continue to redefine what a contemporary cocktail experience can be, blending bold flavours, cultural influences and a strong sense of community.
HONG KONG
Hong Kong opens Negroni Week with a double guest shift at Zuma, bringing two of Bangkok’s most recognised names together for one night.
Hong Kong, 21 September: Zuma Hong Kong hosts the Negroni Week Opening Party with Matteo Cadeddu, Bar Manager of Opium Bangkok, No. 25 in The 50 Best Bars Asia 2026, and Michele Montauti, Director of Beverage & Bars at Aman Nai Lert Bangkok, each serving their own interpretations of the Negroni.
From left to right: Matteo Cadeddu (Opium), Michele Montauti (Aman Nai Lert)
About Opium (Bangkok, Thailand)
Bringing the energy of Bangkok’s vibrant cocktail scene to Negroni Week, Matteo Cadeddu, Bar Manager of Opium, No. 25 in The 50 Best Bars Asia 2026, joins a series of guest shifts across Asia. Under his leadership the hidden speakeasy has established itself as one of the city’s most exciting destinations, known for innovative drinks, immersive experiences and a contemporary approach to hospitality. Combining technical expertise with a deep appreciation for flavour and storytelling, Matteo has become a respected voice within Thailand’s bar community.
About Aman Nai Lert Bangkok (Thailand)
As Director of Beverage & Bars at Aman Nai Lert Bangkok, Michele Montauti is recognised for combining refined hospitality with contemporary cocktail culture. Drawing on international experience and a passion for Italian aperitivo traditions, he has helped shape one of Bangkok’s most anticipated luxury beverage destinations. This Negroni Week he celebrates the enduring legacy of the Negroni through a series of collaborations, hosting international talent in Bangkok and travelling to Hong Kong for the Opening Party.
THAILAND
Bangkok hosts the highest concentration of international talent in the region, with four visiting bartenders from London and Edinburgh appearing across the week.
Capella Bangkok, 21 to 22 September: Alex Kratena and Monica Berg, co-founders of Tayēr + Elementary, London, No. 5 in The 50 Best Bars 2025, open the Bangkok programme with a two-night residency.
Capella Bangkok, 24 September: Iain McPherson, founder of Panda & Sons, Edinburgh, No. 34 in The 50 Best Bars 2025 and No. 20 at the inaugural The 50 Best Bars Europe 2026.
Aman Nai Lert Bangkok, 26 September: Giorgio Bargiani, Assistant Director of Mixology at The Connaught Bar, London, No. 6 in The 50 Best Bars 2025.
Capella Bangkok, 27 September: Erik Lorincz, founder of Kwānt London, No. 79 in The 50 Best Bars 2025 extended list, closes the Bangkok programme.
From right to left: Alex Kratena ( Tayēr + Elementary), Iain McPherson (Panda & Sons), Giorgio Bargiani (The Connaught Bar), Eric Lorinz (Kwānt London)
About Panda & Sons (Edinburgh, Scotland)
Iain McPherson, founder of Panda & Sons, No. 34 in The 50 Best Bars 2025 and No. 20 at the inaugural The 50 Best Bars Europe 2026, is celebrated globally for pushing the boundaries of cocktail creativity through pioneering techniques and texture experimentation. His team’s work in freezing, from Switching and Sous Pression to this year’s Densing, has transformed the way bartenders think about flavour, temperature and sensory experience. Panda & Sons won World’s Best Cocktail Menu and Best International Bar Team at the Spirited Awards, with Iain named Best International Bar Mentor, making it only the second bar to take three plates in one year.
About The Connaught Bar (London, UK)
Giorgio Bargiani, Assistant Director of Mixology at The Connaught Bar, No. 6 in The 50 Best Bars 2025, brings his signature approach to hospitality, craftsmanship and cocktail excellence to Asia. Recipient of the Altos Bartenders’ Bartender award at The 50 Best Bars Europe 2026 and International Bartender of the Year at the Tales of the Cocktail Spirited Awards 2023, he is admired globally for elevating classic cocktails through precision, elegance and exceptional guest experience. Guests will have the opportunity to experience Giorgio’s interpretation of the iconic Negroni and the philosophy that has made The Connaught Bar a benchmark for the global bar industry.
Kwānt London (London, UK)
Erik Lorincz, founder of Kwānt London, No. 79 in The 50 Best Bars 2025 extended list, and former Head Bartender of The Savoy’s legendary American Bar, brings his blend of elegance, precision and hospitality to Asia for a series of exclusive guest shifts. Widely regarded as a master of classic cocktails, Erik has helped shape modern cocktail culture through an unwavering commitment to craftsmanship and guest experience, and continues to push contemporary cocktail culture forward while staying true to the timeless principles of great hospitality.
VIETNAM
Ho Chi Minh City hosts four guest shifts during Negroni Week itself, drawing talent from Japan, Shanghai, Bangkok and London.
Ne Bar, Ho Chi Minh City, 24 September: Hiroyuki Yamada of Bee’s Knees, Kyoto, Campari Red Hands Japan Winner 2025 and third place at the APAC Finals.
Laila, Ho Chi Minh City, 25 September: Cris Song, Head Bartender at Pony Up, Shanghai, No. 19 in The 50 Best Bars Asia 2026, and Campari Red Hands APAC Champion 2025.
Park Hyatt Saigon, 26 September: Matteo Cadeddu, Bar Manager of Opium Bangkok, No. 25 in The 50 Best Bars Asia 2026, in his second regional appearance of the week.
Stir, Ho Chi Minh City, 29 September: Erik Lorincz of Kwānt London continues from Bangkok to Stir, itself No. 84 in The 50 Best Bars Asia 2026.
From left to right: Hiroyuki Yamada (Bee’s Knees), Cris Song (Pony Up)
About Bee’s Knees (Kyoto, Japan)
Representing Japan’s new generation of cocktail talent, Hiroyuki Yamada of Bee’s Knees joins Negroni Week as one of Asia’s rising bartenders to watch. Crowned Campari Red Hands Japan Winner 2025 and third place at the APAC Finals, Hiro combines Japanese attention to detail with a modern approach to cocktail making, creating drinks that balance technique, flavour and storytelling. Bee’s Knees is a Prohibition-era-inspired speakeasy known for filtering American classics through Japanese ingredients.
About Pony Up (Shanghai, China)
Cris Song, Head Bartender at Pony Up, a new entry at No. 19 in The 50 Best Bars Asia 2026, and Campari Red Hands APAC Champion 2025, represents the next generation of bartending talent in Asia. Trained in music for over a decade before moving into hospitality, he approaches drinks through structure, rhythm and emotional expression. His Red Hands victory showcased not only his technical precision but his ability to reinterpret the iconic Negroni while staying true to its heritage. This Negroni Week he takes that award-winning perspective on the road.
SINGAPORE
Milli’s, Singapore, 21 September: Demitria Dana Paramita, Co-Founder of Hat’s Bar, Jakarta, No. 77 in The 50 Best Bars Asia 2026 and recipient of the Campari One To Watch award, opens Negroni Week in Singapore.
Demitria Dana Paramita (Hat’s Bar)
About Hat’s Bar (Jakarta, Indonesia)
Demitria Dana Paramita, Co-Founder of Hat’s Bar, joins Negroni Week with a fresh perspective on hospitality, creativity and modern cocktail culture. A new entry at No. 77 in The 50 Best Bars Asia 2026, Hat’s Bar was also recognised as Campari’s One To Watch. A former culinary arts student who built her career across Kuala Lumpur, Singapore and Semarang before returning to Jakarta to open her own bar in 2024, Demitria is known for folding pastry and baking technique into her drinks and for emphasising Indonesian produce and hospitality.
MALAYSIA
Cabinet 8, Kuala Lumpur, 23 September: Demitria Dana Paramita of Hat’s Bar, Jakarta, continues from Singapore to Cabinet 8, a new entry at No. 65 in The 50 Best Bars Asia 2026. The two bars trade places during Negroni Week.
INDONESIA
Osteria Gia, Jakarta, 18 September: Melvin Lim from Bar Trigona of Kuala Lumpur, No. 38 in The 50 Best Bars Asia 2026, celebrated for a cocktail programme built around local ingredients and a sustainability-led philosophy.
Hat’s Bar, Jakarta, 24 September: Sam Yap Chun Fai of Cabinet 8, Kuala Lumpur, No. 65 in The 50 Best Bars Asia 2026, completes the exchange with a return shift at Hat’s Bar, No. 77 on the same list.
From left to right: Melvin Lim (Bar Trigona), Sam Yap Chun Fai (Cabinet 8)
About Bar Trigona (Kuala Lumpur, Malaysia)
Representing one of Malaysia’s most acclaimed cocktail destinations, Bar Trigona, No. 38 in The 50 Best Bars Asia 2026, joins Negroni Week to showcase the creativity, craftsmanship and hospitality that have earned it recognition across Asia. The bar is celebrated for an innovative cocktail programme and a commitment to highlighting local ingredients through world-class serves. Its philosophy of sustainability, discovery and flavour-forward cocktails has helped establish it as one of Malaysia’s most influential names in the industry.
About Cabinet 8 KL by JWC (Kuala Lumpur, Malaysia)
Representing one of Kuala Lumpur’s most exciting cocktail destinations, Cabinet 8 joins Negroni Week as a showcase of the creativity and energy shaping Malaysia’s modern bar scene. A new entry at No. 65 in The 50 Best Bars Asia 2026 and named Tatler Best-in-Class Best New Bar 2025, it has earned a reputation for innovative cocktails and exceptional hospitality. Sam Yap Chun Fai, an East Imperial Gin Jubilee champion and former senior bartender at Coley, joined as part of the grand opening team in 2024.
PHILIPPINES
Manila opens Negroni Week with two guest teams in one night, bringing together two very different but equally influential expressions of contemporary Asian bar culture.
The Backroom, Shangri-La Manila, 21 September: The Negroni Week Opening Party features Agung Prabowo and Laura Prabowo from Penicillin, Hong Kong, No. 49 in The 50 Best Bars Asia 2026 and recognised internationally for its closed-loop approach to cocktails, alongside Kiki Moka of The Cocktail Club, Jakarta.
About Penicillin (Hong Kong)
Representing one of Asia’s most influential and sustainability-driven cocktail destinations, Penicillin, No. 49 in The 50 Best Bars Asia 2026, joins Negroni Week to showcase the innovation and forward-thinking hospitality that have made it a standout name on the global bar scene. Hong Kong’s first closed-loop sustainable bar, it has gained international recognition for challenging conventional bartending through circular cocktail practices. Led by a team including Laura Prabowo, Agung Prabowo and Jacob Laxamana, it continues to demonstrate how great cocktails and responsible hospitality go hand in hand.
BEYOND THE WEEK
The regional programme continues past the seven days of Negroni Week, with two further guest shifts in Vietnam in October.
Drinking & Healing, Ho Chi Minh City, 9 October: Niko Idham Kholid, Between the Sips, Jakarta, a new entry at No. 73 in The 50 Best Bars Asia 2026.
The Haflington, Hanoi, 28 October: Philip Bischoff, Beverage Manager of BKK Social Club, Bangkok, No. 20 in The 50 Best Bars Asia 2026, closes the regional programme.
CELEBRATING COMMUNITY THROUGH THE NEGRONI
More than a cocktail, the Negroni has become a symbol of community and generosity. Negroni Week brings together bartenders, bars and consumers around the world to raise awareness and support charitable causes while celebrating one of the world’s most iconic cocktails. Whether discovering a new interpretation of the classic recipe or meeting the pioneers behind the bar, Negroni Week gives cocktail lovers an opportunity to connect with the people shaping the future of hospitality.
Symphony Loo, Regional Trade Advocacy Manager, Asia Pacific, Campari Group, commented: “Negroni Week is about bringing people together through great cocktails and great hospitality. By welcoming some of the world’s most respected bartenders to our region, we are creating opportunities for cultural exchange, inspiration and unforgettable guest experiences while supporting a meaningful cause.”
Mattia Carlozzo, Head of Marketing, House of Aperitifs, commented: “We are very proud to be part of such a meaningful project, rooted in our commitment to supporting charitable initiatives within the hospitality industry – the place where the Campari spirit comes to life every day, creating genuine connections, sparking emotions, and standing at the heart of unforgettable moments shared between bartenders and consumers. Through the Slow Food Negroni Fund, we actively contribute to building a fair and sustainable future for the industry, while continuing to inspire the community with creativity and exceptional experiences. As we confirm our strong and successful partnership with Imbibe for the 14th edition of Negroni Week in September 2026, this global activation plays a key role in strengthening the unmistakable and enduring link between Campari and the Negroni – an iconic cocktail, consistently ranked as the #1 best-selling classic in the world’s best bars. Year after year, we are energized by the remarkable enthusiasm of our markets, bringing the initiative to life through outstanding local activations and engaging an ever-growing number of top venues worldwide. Together with Imbibe, we raise our glasses to another successful Negroni Week!”
For more information about what’s happening during Negroni Week 2026, visit http://www.negroniweek.com, the Campari Academy Asia website and local Campari social channels for the full guest shift line-up, and follow #campari #nonegroniwithoutcampari #negroni #negroniweek26 #imbibe @Campariofficial, @imbibe and @campariacademyasia @campari.sea.